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​If you have naturally curly hair, then you’ve likely experienced its many personalities. One day your curls are calm and collected, the next they’re temperamental. As someone who has spent her life dealing with the unpredictability of my own curls, I get it. I have tried everything from layering styling products to using multiple diffusers to figure out how to bring out the best in my coils. It can feel like I'm running in circles.

​In an era where social media magnifies every trend,  celebrities hold unparalleled sway over beauty and body image. Let’s weigh in on how stars like Rihanna have transformed the beauty industry and how Ciara and Chloe Bailey are normalizing locs. This article compiles the multifaceted influence celebrities wield in shaping beauty standards and body image perceptions.

Whether you’ve had your gorgeous locs for years now or you’re new to the club, you can’t go wrong with brushing up on maintenance best practices. And, as the seasons change, it’s also a great time to have fun and explore new styles. 

On International Women’s Day (March 8), we donated 100% of our global sales to female entrepreneurs within our community. If you made a purchase on this day, you helped us donate to these business owners.

Laverne Amara is a dedicated Project Manager, accomplished loctician, and the dynamic force behind NVLX Labs - a premium haircare collection tailored for locs, accessible on Amazon.