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Laverne Amara

Motivated by mission, Rooted in Passion.

The Visionary Behind NVLX Labs ✨

Laverne Amara—widely known as NoVa Locs—is more than an entrepreneur; she’s a movement. As a certified loctician and advocate for Loc Care, she has dedicated her career to celebrating and redefining locs care with integrity and innovation.

A Global Voice for Natural Beauty

From Local Roots to Worldwide Recognition.

Featured in Forbes and Essence, Laverne has emerged as a trusted leader in the natural hair industry. Her expertise and advocacy extend across the African Diaspora, where she inspires women and girls to embrace their natural beauty and power.

Empowering Women, Inspiring Futures

Black-Owned. Woman-Powered. Future-Focused.
Beyond creating premium locs care products, Laverne is on a mission to empower her community. By blending natural science with cultural pride, she fosters pathways for personal growth, professional success, and authentic self-expression.
We leave out hundreds of conventional ingredients—such as parabens, harsh chemical sulfates, non-degradable silicones, and aerosols—to ensure safer, cleaner formulations.
Our formulas are non-toxic and biocompatible—created to ease the burden on both your body and the Earth. With science as our foundation and persistence as our path, we grow one mindful decision at a time.

The Ultimate Solution for Healthy, Radiant Locs

The Ultimate Solution for Healthy, Radiant Locs

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