Founded by a certified loctician and global advocate Laverne Amara (NoVa Locs), our brand blends hands-on expertise, cultural heritage, and deep care for natural hair into every locs care formula we create.

Our eco-luxe promise means luxurious hair care rooted in responsibility—ethically sourced botanicals, recyclable packaging, and sustainable practices that ensure your self-care routine supports both your locs and the planet’s future.
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