Locs require a different approach. Our chemist-crafted formulas are intentionally developed to support scalp health, moisture balance, and loc integrity—without buildup, residue, or disruption to the loc’ing process. Every formula is designed with the loc’d community at the center.
Our beauty has never needed permission. Our locs, our textures, our journeys - each one uniquely ours.
As Black women, our hair tells a story of culture, patience, resilience, and self-love. At NVLX Labs, we honor that story by supporting the natural beauty of loc’d hair at every stage - not to change it, not to control it, but to nurture it with intention and care.
This is your journey. We’re here to guide you along the way.
Recognition
Our founder has been named a 2026 Tory Burch Foundation Fellow — an honor awarded to a select group of women entrepreneurs demonstrating exceptional vision, impact, and leadership in business.
A New York native, wife, and mother, Laverne has been doing hair since high school and began caring for clients’ locs in 2014, later becoming a certified loctician and trichology analyst.
She also served nearly 30 years in the U.S. Army, wearing her locs in uniform once the Army allowed them, and is a certified Project Management Professional (PMP). That same discipline shaped NVLX Labs: clean, water-soluble formulas, developed with a chemist and designed specifically for locs.
“I created NVLX Labs because loc care deserved a standard. This is the one I wish I’d had from the beginning.” — Laverne
Laverne has been recognized by Vogue, Forbes, Oprah Daily, Essence, Allure, Byrdie, HuffPost and Parade, and is a 2026 Tory Burch Foundation Fellow.
Cruelty-Free · Leaping Bunny Certified